ASF Plus One Newsletter: July 2025
Community Over Code Asia kicks off this week in Beijing, and we hope you’re able to attend whether in-person or virtually. Project highlights include first-time contributor spotlights, a new episode from the Plus One Podcast, and a call for help refr...
A first-party data reality check
Part I in Anonym’s Rewiring the Rules Series First-party data — the kind users share willingly with brands they trust — is a marketer’s most valuable and precious asset. But often, when it comes time to activate that data in the form of an adve...
Let’s talk about data control
A new series exploring the connection between data protection and performance. The digital advertising industry is in a period of meaningful data use transition. An ecosystem that has fostered third-party cookies, device IDs, cross-site tracking, and m...
